Local SEO Deliverables: What To Expect Of Your Agency
Whether you run a small or enterprise-level business, you'll need various deliverables for local SEO. Here's what to expect from your agency.
What is local SEO? | Local SEO
This video fragment is part of the Local SEO training course by Yoast SEO Academy. Check out the full course (which includes reading materials and quizzes) at https://yoast.com/academy/local-seo-training/
#LocalSEO #YoastSEOacademy #OnlineTraining
► About this video
After watching this video, you’ll be able to:
– be familiar with the concept of local SEO;
– understand why it is important to optimize for local search;
– be able to list the major building blocks of a successful local search strategy.
► Items discussed in this video
0:00 – 0:39: Introduction
0:39 – 2:25: Webpage-related results versus place-related results
2:25 – 3:59: Local ranking factors: relevance, distance, and prominence
3:59 – 5:03: The building blocks of a local SEO strategy: on-page aspects, off-page aspects, and Google My Business
5:03 – 5:29: The Yoast Local SEO plugin
► What should you watch next?
Do you want to know more about the Yoast Local SEO plugin? Check out this video: https://youtu.be/MfLxRoH8Xis
Or watch one of our videos about:
‣ Ecommerce SEO: https://youtu.be/A1gnp78AsrA
‣ The Yoast WooCommerce SEO plugin: https://youtu.be/Jl9S1CB4XHM
‣ Yoast SEO: https://youtu.be/g_oKGpObFkA
► About the Local SEO course
Instead of taking a stroll to the shop, more and more people choose to scroll and browse online for products and services. From the comfort of their home, they can read reviews, look at photos of products and decide what to get. And especially now, during these COVID-19 times, the focus has clearly been on #supportlocal. Be sure your website shows up in local search results!
As a small business owner, are you doing everything you can to make sure people can find you online? Do you think you can improve your online presence to attract more customers to your shop? Our Local SEO training is here to help!
‣ Check out the complete course: https://academy.yoast.com/courses/local-seo/
The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
‣ Visit Yoast: https://yoast.com
► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
‣ Visit Yoast SEO academy: https://yoast.com/academy/
Free online courses by Yoast SEO academy
Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer free courses as well.
‣ SEO for beginners: https://yoa.st/seo-for-beginners
‣ WordPress for beginners: https://yoa.st/wordpress-for-beginners
‣ Yoast SEO for WordPress: https://yoa.st/yoast-seo-for-wordpress
‣ WordPress block editor: https://yoa.st/wordpress-block-editor
‣ Structured data for beginners: https://yoa.st/structured-data-for-beginners
Want access to all Yoast SEO academy courses?
If you buy a Premium training subscription, you’ll get access to all Yoast SEO academy courses as well as the Yoast SEO Premium plugin. Our plugin helps you with your SEO and Yoast SEO academy helps you optimize your efforts by offering different SEO training courses. You’ll learn about keyword research, SEO copywriting, site structure, technical SEO, and much more!
Why combine the two? Well, in order to outrank your competitors in the search engines, you need technical excellence and a kick-ass content SEO strategy. The Yoast SEO Premium plugin takes care of all the technical aspects of SEO. In addition, our plugin helps you to write SEO-friendly text and to set up an awesome internal linking structure. Our training courses will really help you become an SEO expert!
‣ Get Yoast SEO Premium: https://yoast.com/academy/
Connect with Yoast
‣ Subscribe to our channel: http://www.youtube.com/user/yoastcom?sub_confirmation=1
‣ Subscribe to our newsletter: https://yoast.com/newsletter/
‣ Follow us on Facebook: https://www.facebook.com/yoast
‣ Follow us on Twitter: https://twitter.com/yoast
‣ Follow us on Instagram: https://www.instagram.com/yoast/
Deliverables You Should Expect From Your SEO Company
What kind of deliverables or reporting should you expect from your SEO company? How often should they be communicating with you? What information and reports should you get from them? How often should you get updates?
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Google Business Optimizations and Local SEO Priorities
So in this video, we’re taking a look at Google business optimization options and some priorities that we can set around here. While this seems like only something that would apply to local businesses, that’s not entirely true because making sure that you have your entities fully optimized, whether it be in the knowledge panel or in the Google business profile, your website, etc., all play a huge role.
10 reviews or more is best. See this article to learn more: https://www.seroundtable.com/google-local-reviews-number-34367.html
Google monitors and removes reviews: https://support.google.com/contributionpolicy/answer/7400114
Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi
Introducing BERT: Google’s New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy…
What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s
Who is SMA Marketing?
SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009.
We specialize in SEO and Inbound lead generation. Levering both data and intuition, we’ve helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos.
Learn more at: https://www.smamarketing.net
Local SEO Made Easy: Here’s How to Do it in 2021
Used to be you could find a great product or service that everybody wanted, pick a popular spot with a lot of foot traffic, and hang out a sign that said “open for business.”
Well, to be honest, maybe it was never that easy… But things sure feel a lot harder now, don’t they? After all, it seems like more competition pops up every week.
And these days, fewer and fewer people are out walking around. That is, of course, if they’re even WILLING to shop local. The pandemic has driven lots of people online, which means your competitors now stretch across the internet.
In other words, it’s more important than ever to have an online strategy to get you more local customers.
So in this episode, I’ll show you all the major strategies that are guaranteed to move the needle in your favor. And I’ll teach you not only how to get started for local SEO 2021, but what to do first. In fact, here’s the keyword research tips I included in this episode https://youtu.be/halo97DZenw
Register for the FREE On-demand video masterclass training, “The Automated Clients-on-Demand Website Blueprint for Service Businesses” Just go to: https://wesmcdowell.com/training
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