Local SEO Deliverables: What To Expect Of Your Agency


Local SEO Deliverables: What To Expect Of Your Agency

Whether you run a small or enterprise-level business, you'll need various deliverables for local SEO. Here's what to expect from your agency.

What is local SEO? | Local SEO

This video fragment is part of the Local SEO training course by Yoast SEO Academy. Check out the full course (which includes reading materials and quizzes) at https://yoast.com/academy/local-seo-training/

#LocalSEO #YoastSEOacademy #OnlineTraining

► About this video
After watching this video, you’ll be able to:
– be familiar with the concept of local SEO;
– understand why it is important to optimize for local search;
– be able to list the major building blocks of a successful local search strategy.

► Items discussed in this video
0:00 – 0:39: Introduction
0:39 – 2:25: Webpage-related results versus place-related results
2:25 – 3:59: Local ranking factors: relevance, distance, and prominence
3:59 – 5:03: The building blocks of a local SEO strategy: on-page aspects, off-page aspects, and Google My Business
5:03 – 5:29: The Yoast Local SEO plugin

► What should you watch next?
Do you want to know more about the Yoast Local SEO plugin? Check out this video: https://youtu.be/MfLxRoH8Xis

Or watch one of our videos about:
‣ Ecommerce SEO: https://youtu.be/A1gnp78AsrA
‣ The Yoast WooCommerce SEO plugin: https://youtu.be/Jl9S1CB4XHM
‣ Yoast SEO: https://youtu.be/g_oKGpObFkA

► About the Local SEO course
Instead of taking a stroll to the shop, more and more people choose to scroll and browse online for products and services. From the comfort of their home, they can read reviews, look at photos of products and decide what to get. And especially now, during these COVID-19 times, the focus has clearly been on #supportlocal. Be sure your website shows up in local search results!

As a small business owner, are you doing everything you can to make sure people can find you online? Do you think you can improve your online presence to attract more customers to your shop? Our Local SEO training is here to help!
‣ Check out the complete course: https://academy.yoast.com/courses/local-seo/

► Yoast
The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
‣ Visit Yoast: https://yoast.com

► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
‣ Visit Yoast SEO academy: https://yoast.com/academy/

��Free online courses by Yoast SEO academy
Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer free courses as well.
‣ SEO for beginners: https://yoa.st/seo-for-beginners
‣ WordPress for beginners: https://yoa.st/wordpress-for-beginners
‣ Yoast SEO for WordPress: https://yoa.st/yoast-seo-for-wordpress
‣ WordPress block editor: https://yoa.st/wordpress-block-editor
‣ Structured data for beginners: https://yoa.st/structured-data-for-beginners

��Want access to all Yoast SEO academy courses?
If you buy a Premium training subscription, you’ll get access to all Yoast SEO academy courses as well as the Yoast SEO Premium plugin. Our plugin helps you with your SEO and Yoast SEO academy helps you optimize your efforts by offering different SEO training courses. You’ll learn about keyword research, SEO copywriting, site structure, technical SEO, and much more!

Why combine the two? Well, in order to outrank your competitors in the search engines, you need technical excellence and a kick-ass content SEO strategy. The Yoast SEO Premium plugin takes care of all the technical aspects of SEO. In addition, our plugin helps you to write SEO-friendly text and to set up an awesome internal linking structure. Our training courses will really help you become an SEO expert!
‣ Get Yoast SEO Premium: https://yoast.com/academy/

��Connect with Yoast
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‣ Follow us on Instagram: https://www.instagram.com/yoast/

Deliverables You Should Expect From Your SEO Company

What kind of deliverables or reporting should you expect from your SEO company? How often should they be communicating with you? What information and reports should you get from them? How often should you get updates?


#LockedownSEO #seo

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Google Business Optimizations and Local SEO Priorities

So in this video, we’re taking a look at Google business optimization options and some priorities that we can set around here. While this seems like only something that would apply to local businesses, that’s not entirely true because making sure that you have your entities fully optimized, whether it be in the knowledge panel or in the Google business profile, your website, etc., all play a huge role.

Helpful Links:

10 reviews or more is best. See this article to learn more: https://www.seroundtable.com/google-local-reviews-number-34367.html

Google monitors and removes reviews: https://support.google.com/contributionpolicy/answer/7400114

�� Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi

�� Introducing BERT: Google’s New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy…

�� What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s

Who is SMA Marketing?

SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009.

We specialize in SEO and Inbound lead generation. Levering both data and intuition, we’ve helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos.

Learn more at: https://www.smamarketing.net

Local SEO Made Easy: Here’s How to Do it in 2021

Used to be you could find a great product or service that everybody wanted, pick a popular spot with a lot of foot traffic, and hang out a sign that said “open for business.”

Well, to be honest, maybe it was never that easy… But things sure feel a lot harder now, don’t they? After all, it seems like more competition pops up every week.

And these days, fewer and fewer people are out walking around. That is, of course, if they’re even WILLING to shop local. The pandemic has driven lots of people online, which means your competitors now stretch across the internet.

In other words, it’s more important than ever to have an online strategy to get you more local customers.

So in this episode, I’ll show you all the major strategies that are guaranteed to move the needle in your favor. And I’ll teach you not only how to get started for local SEO 2021, but what to do first. In fact, here’s the keyword research tips I included in this episode �� https://youtu.be/halo97DZenw

�� Register for the FREE On-demand video masterclass training, “The Automated Clients-on-Demand Website Blueprint for Service Businesses” Just go to: https://wesmcdowell.com/training

�� Need website hosting? Grab my exclusive affiliate discount and save 65% off normal hosting price: https://wesmcdowell.com/hosting

7 Local SEO Updates That Will Impact Your 2022 Planning


7 Local SEO Updates That Will Impact Your 2022 Planning

Learn more about the local consumer behaviors, new search features and tools, industry insights & more that will impact your 2022 strategy.

SEO from Home – Episode 22 – Joy Hawkins – Local SEO & Google My Business

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006 and writes for publications such as Search Engine Land and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

Visit Page One Power to learn how we can help grow your organic traffic! https://www.pageonepower.com/

SEO news and looking forward to SEO in 2022 – December 2021

SEO experts Joost de Valk & Jono Alderson will talk you through the latest and most interesting changes to the world of SEO. And as a special bonus, they predict key SEO themes of 2022. Watch the recording of this webinar and you’ll have everything you need to know to kickstart your SEO strategy for the coming months! ✨

Find all the resources linked in our blog post over at https://yoast.com/webinar/seo-news-dec-2021/

00:00 – Intro
Google news
1:59 – The top trends of 2021 according to Google Search
3:40 – Update of Product reviews
6:17 – A 2021 update on mobile-indexing
7:24 – Google rolling out new top stories design on desktop
8:34 – Google Search efforts on inclusive language

Microsoft news
9:44 – Bing launches About this website with Page Insights
11:14 – Bing let’s you search local stores

WordPress news
12:40 – WordPress CMS market share by Joost de Valk

Other tech news
15:14 – 9 in 10 customers overlook negative reviews if the business responds adequately
17:09 – Google says it values all local reviews, both positive and negative
17:29 – Shopify merchants smashed Black Friday / Cyber Monday records
19:04 – The 2021 Web Almanac is almost complete
20:20 – Amazon is retiring Alexa

Yoast news
22:35 – Yoast SEO 17.6: Fixes and new XML sitemaps in News SEO
23:02 – Yoast SEO 17.7: Introducing a free configuration workout

SEO predictions 2022
23:34 – Holistic SEO remains important
25:19 – Google’s focus on AI/NLP
27:30 – Increase use of structured data by Google
28:51 – Ongoing focus on performance
30:11 – The importance of video reaches new heights
31:46 – Increased focus on automation and AI
35:12 – Q &A

Should I Use Google My Maps For Local SEO in 2023

Should I Use Google My Maps For Higher Local SEO Rankings in 2023?

This video answers does MY Maps have a massive impact on local rankings? o in the past 2016 and 2017 perhaps maybe even 2019.

You know there used to be or at least it would seem that there was a slight benefit to adding these my maps onto the website you know make even my map Stacks or different types of stacks what has been definitely more effective now is actually embedding the driving map from said town or location to the business or even creating a driving route that way.

However the only benefit I could see from having a my map is that it might actually help a customer but it’s not an SEO benefit by any stretch of the imagination anything that you control Google demotes I hope this helps you out.

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Chris Palmer Marketing SEO
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Tamaqua PA 18252
(570) 810-1080

How to Rank #1 in Google (Local SEO Strategy 2023)

In this video, we’ll explore a comprehensive Local SEO strategy to help your business rank #1 on Google.

We’ll cover critical elements like keyword research, on-page SEO, and local link building. Implementing the tactics discussed in this video will increase your local visibility and drive more traffic to your website.

Whether you are a small business owner or a digital marketer, this video will provide valuable insights and practical tips to boost your local SEO game.

Don’t miss out on this opportunity to gain a competitive edge in your local market!


Watch the new SEO masterclass: https://www.gotchseo.com/seo-masterclass/

Surfer: https://www.gotchseo.com/recommends/surfer

Free On-Page SEO Checklist: https://www.gotchseo.com/checklist/

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