Why First-Party Data Should Lead Your Organic Search Strategy


Why First-Party Data Should Lead Your Organic Search Strategy

Discover how leveraging first-party data can inform your SEO strategy and drive more profitable and sustainable revenue.

Zero & First Party Data

Zero-Party Data: Data given directly by customers to your brand
◉ Think quiz or post-purchase survey

First-Party Data: Onsite behavioral data from customers
◉ Think web pages viewed and products purchased

Why does it matter?
◉ Makes segmentation possible
◉ Combine your zero and first-party data to create personalized post-purchase experiences via SMS to improve retention and increase LTV.

Brandon Amoroso is the founder and President of leading e-commerce agency Electriq. He built the business to oversee more than 55 brands and 45 team members in just three years before DRINKS.com acquired it in April 2022. Under Brandon’s leadership, Electriq achieved the highest certifications available for the DTC industry, including:
�� Shopify Plus
�� Klaviyo Elite
�� Attentive Pioneer
⭐ Okendo Platinum
�� The exclusive Recharge Innovative Partner of the Year award
�� And more!

Brandon’s proven e-commerce strategies focus on increasing customer lifetime value and cultivating best-in-class consumer experiences. This strategy created successful growth for brands such as Florence by Mills, Safely, Wine Insiders, Foria, Health-Ade, Men’s Wearhouse, and more. Brandon’s model has successfully scaled early-stage start-ups, Fortune 1000 companies, and everything in between. ��

As a Gen Z entrepreneur, Brandon’s business approach focuses on creating empowered and thriving teams as a key driver of business success. His entrepreneurial endeavors work to break the mold and create innovation for clients and their customers. ��

Brandon continues to serve the marketplace as an advisor for business growth and how to build direct access to customers for long-term business success in an uncertain environment. ��

Work with Brandon here ► https://brandonamoroso.com
Work with Electriq here ► https://electriqmarketing.com

YouTube ► https://www.youtube.com/channel/UCn7E-0cp3EJNOApOm2GfQZA
Linkedin ► https://www.linkedin.com/in/brandonamoroso/
Instagram ► https://www.instagram.com/bamoroso11/
Twitter ► https://twitter.com/AmorosoBrandon

Randy Freer on First Party Data

The latest episode of the Fluid Fan Podcast ft a conversation around sports media, linear vs OTT, esports, and fan behaviors between Angela Ruggiero and Randy Freer the former COO/President of Fox Networks Group and former CEO of Hulu.

What’s the difference between zero-party and first-party data? Here’s what marketers should know!

In this video, we are gonna talk about the difference of first-party and zero-party data. As well we will try to analyse whether zero-party data is worth the hype in marketing communities.

Try the impact of first-party data on your advertising with RedTrack — http://redtrack.io/?utm_source=youtube &utm_medium=video &utm_campaign=zeroparty

#digitalmarketing #zeropartydata #firstpartydata #marketing analytics #redtrack

00:00 – 00:20 Intro
00:20 – 00:35 Three types of customer data
00:35 – 02:06 what is third-party data
02:06 – 04:17 what is first-party data
04:17 – 06:37 what is zero-party data
06:37 – 7:33 – RedTrack using first-party data

How marketers should think about the relationship between first-party data and machine learning

Jaylen Baca, a global product lead for privacy at Google, explains how to think about the relationship between first-party data and machine learning. Learn how automating your first-party data can help you easily identify your best customers and deliver relevant ads that they’ll value.

The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies and tools directly presented by the Google experts who develop, analyze, and oversee their development. Get the latest techniques from the experts who understand them best.

At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.

Audience discovery tools:
Optimized targeting in Google Ads – https://support.google.com/google-ads/answer/10537509
Targeting expansion in Display & Video 360 – https://support.google.com/displayvideo/answer/10191558?hl=en#

Watch more How To Think About videos here: https://youtube.com/playlist?list=PLNBdIP33wJ3rGE4VeZepkM-FZKVBOSZ7C

00:00 Intro
00:49 Two key strategies
01:06 Reach customers in their journey
01:29 Customer Match
01:43 Lean into automation
01:54 Google Audiences and signals
02:08 Summary: First-party data and automation
02:24 Recap