Why First-Party Data Should Lead Your Organic Search Strategy


Why First-Party Data Should Lead Your Organic Search Strategy

Discover how leveraging first-party data can inform your SEO strategy and drive more profitable and sustainable revenue.

Zero & First Party Data

Zero-Party Data: Data given directly by customers to your brand
◉ Think quiz or post-purchase survey

First-Party Data: Onsite behavioral data from customers
◉ Think web pages viewed and products purchased

Why does it matter?
◉ Makes segmentation possible
◉ Combine your zero and first-party data to create personalized post-purchase experiences via SMS to improve retention and increase LTV.

Brandon Amoroso is the founder and President of leading e-commerce agency Electriq. He built the business to oversee more than 55 brands and 45 team members in just three years before DRINKS.com acquired it in April 2022. Under Brandon’s leadership, Electriq achieved the highest certifications available for the DTC industry, including:
�� Shopify Plus
�� Klaviyo Elite
�� Attentive Pioneer
⭐ Okendo Platinum
�� The exclusive Recharge Innovative Partner of the Year award
�� And more!

Brandon’s proven e-commerce strategies focus on increasing customer lifetime value and cultivating best-in-class consumer experiences. This strategy created successful growth for brands such as Florence by Mills, Safely, Wine Insiders, Foria, Health-Ade, Men’s Wearhouse, and more. Brandon’s model has successfully scaled early-stage start-ups, Fortune 1000 companies, and everything in between. ��

As a Gen Z entrepreneur, Brandon’s business approach focuses on creating empowered and thriving teams as a key driver of business success. His entrepreneurial endeavors work to break the mold and create innovation for clients and their customers. ��

Brandon continues to serve the marketplace as an advisor for business growth and how to build direct access to customers for long-term business success in an uncertain environment. ��

Work with Brandon here ► https://brandonamoroso.com
Work with Electriq here ► https://electriqmarketing.com

YouTube ► https://www.youtube.com/channel/UCn7E-0cp3EJNOApOm2GfQZA
Linkedin ► https://www.linkedin.com/in/brandonamoroso/
Instagram ► https://www.instagram.com/bamoroso11/
Twitter ► https://twitter.com/AmorosoBrandon

Randy Freer on First Party Data

The latest episode of the Fluid Fan Podcast ft a conversation around sports media, linear vs OTT, esports, and fan behaviors between Angela Ruggiero and Randy Freer the former COO/President of Fox Networks Group and former CEO of Hulu.

What’s the difference between zero-party and first-party data? Here’s what marketers should know!

In this video, we are gonna talk about the difference of first-party and zero-party data. As well we will try to analyse whether zero-party data is worth the hype in marketing communities.

Try the impact of first-party data on your advertising with RedTrack — http://redtrack.io/?utm_source=youtube &utm_medium=video &utm_campaign=zeroparty

#digitalmarketing #zeropartydata #firstpartydata #marketing analytics #redtrack

00:00 – 00:20 Intro
00:20 – 00:35 Three types of customer data
00:35 – 02:06 what is third-party data
02:06 – 04:17 what is first-party data
04:17 – 06:37 what is zero-party data
06:37 – 7:33 – RedTrack using first-party data

How marketers should think about the relationship between first-party data and machine learning

Jaylen Baca, a global product lead for privacy at Google, explains how to think about the relationship between first-party data and machine learning. Learn how automating your first-party data can help you easily identify your best customers and deliver relevant ads that they’ll value.

The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies and tools directly presented by the Google experts who develop, analyze, and oversee their development. Get the latest techniques from the experts who understand them best.

At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.

Audience discovery tools:
Optimized targeting in Google Ads – https://support.google.com/google-ads/answer/10537509
Targeting expansion in Display & Video 360 – https://support.google.com/displayvideo/answer/10191558?hl=en#

Watch more How To Think About videos here: https://youtube.com/playlist?list=PLNBdIP33wJ3rGE4VeZepkM-FZKVBOSZ7C

00:00 Intro
00:49 Two key strategies
01:06 Reach customers in their journey
01:29 Customer Match
01:43 Lean into automation
01:54 Google Audiences and signals
02:08 Summary: First-party data and automation
02:24 Recap

SEM Or Paid Social: Why Use Both?


SEM Or Paid Social: Why Use Both?

Finding it tricky to choose SEM vs. Paid Social? Learn which one to use depending on vertical, seasonality, and end intent.

What is SEM | Search Engine Marketing | introduction to Search Engine Marketing

What is SEM | Search Engine Marketing | introduction to Search Engine Marketing
JOIN : https://www.youtube.com/channel/UC0T6MVd3wQDB5ICAe45OxaQ/join
In this video, We are explaining about What is SEM | Search Engine Marketing | introduction to Search Engine Marketing

JOIN : https://www.youtube.com/channel/UC0T6MVd3wQDB5ICAe45OxaQ/join
In this video, We are explaining about
Please do watch the complete video for in-depth information.
Link to our “English Youtube Channel” : https://bit.ly/2M3oYOs

WsCubeTech – Digital Marketing Agency & Institute.

✔ We can help you to create a Digital Marketing plan to take your business to new heights.
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Or visit at : https://www.wscubetech.com/

There is a complete playlist of Digital Marketing Interview Tips & Tricks available –

There is a complete playlist of Facebook Ads available –
Link: https://www.youtube.com/playlist?list=PLjVLYmrlmjGfy_q8_BLTxHfFAzEId3fVn

There is complete playlist of Twitter Ads available.
Link : https://www.youtube.com/playlist?list=PLjVLYmrlmjGdSl7Z4me044-x_KfgyRpkU

Please don’t Forget to Like, Share & Subscribe

►Subscribe: http://bit.ly/wscubechannel
► Facebook : https://www.facebook.com/wsubetech.india
► Twitter : https://twitter.com/wscube
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► LinkedIn : https://www.linkedin.com/company/wscube-tech/
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► Website: http://wscubetech.com

————————————–| Thanks |—————————
#whatissem #searchenginemarketing #searchenginemarketingtutorial

Love efficiency? Get trending social insights in seconds

Fellow marketers, when time isn’t on our side, efficiency is key – amirite? �� It’s such a relief when you have reliable marketing tools that do the work for you in half the time.

With all the time Katy spends traveling for work, keeping tabs on the latest social media trends isn’t something she has the bandwidth to do. Thanks to Semrush, she is able to focus on what really matters by automating social media management processes.

Learn how you can save HOURS managing social media and still get amazing results ►
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#socialmediatrends #digitalmarketing #digitalmarketingtools

Paid search explained

When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This results page is organised into different sections; this video covers the adverts. You’ll learn:

– a bit about advertising on search engines
– why advertising on search engines is so effective
– how advertisers compete for an opportunity to show ads on the search results page.

Social Media Marketing In 5 Minutes | What Is Social Media Marketing? [For Beginners] | Simplilearn

��Digital Marketing Specialist Program (Discount Code – YTBE15): https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=SocialMediascribe &utm_medium=descriptionff &utm_source=youtube
��Professional Certificate Program In Digital Marketing: https://www.simplilearn.com/pgp-digital-marketing-certification-program?utm_campaign=SocialMediascribe &utm_medium=descriptionff &utm_source=youtube

This Simplilearn video on Social Media Marketing will hep you understand what is Social Media marketing from basics along with examples.

Don’t forget to take the quiz at 4:07! Comment below what you think is the right answer, to be one of the 3 lucky winners who can win Amazon vouchers worth INR 500 or $10! (Depending on your location). What are you waiting for? Winners will be announced on Oct 28th, 2020. Got a Question on this topic? Let us know in the comment section below �� and we’ll have our experts answer it for you. To learn more about Digital Marketing, visit: https://bit.ly/2Sxdsh1

�� Enroll for FREE Social Media Course & Get your Completion Certificate: https://www.simplilearn.com/skillup-free-online-courses?utm_campaign=Skillup-SocialMedia &utm_medium=description &utm_source=youtube

✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH

⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs

#SocialMediaMarketing #WhatIsSocialMediaMarketing #SocialMediaMarketingForBeginners #SocialMediaMarketingCoure #DigitalMarketing #DigitalMarketingCourse #Simplilearn

About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

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2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications

Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
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6. Marketing Consultant

Learn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=DigitalMarketing &utm_medium=Description &utm_source=youtube

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